Our Brand Story
๐ธ MyRiwayat โ A Tale Woven in Threads of Tradition
In the heart of Uttar Pradesh, near the timeless city of Lucknow, lies a small village where mornings start with the rustle of chikankari kurtas drying in the sun, and evenings end with the laughter of women gathered on woven cots, sharing stories, sipping chai, and hand-embroidering dreams into fabric.
This is where MyRiwayat was born โ not just as a brand, but as a celebration of legacy, rooted in the pride of women who chose to embrace their riwaayat (tradition) over passing trends.
While the world turned towards fast fashion and fleeting styles, these women stood strong, adorning themselves in flowing dupattas, graceful suits, and delicate embroidery. Not out of resistance, but out of love for what they inherited โ their identity, their grace, their roots.
From this soil, drenched in culture, poetry, and devotion, MyRiwayat blossoms with collections that arenโt just stitched, but narrated. Each one tells a story that connects faiths, generations, and souls.
๐๏ธ 1. Rooh-e-Riwaayat Collection
โThe Soul of Traditionโ
This is where our journey begins. Inspired by the everyday elegance of women across villages and towns โ whether in the courtyards of Hindu homes, the verandas of Muslim havelis, the celebration halls of Sikh gurdwaras, or during Christian church gatherings โ this collection carries a universal grace. Flowing suits, soft pastels, and delicate handwork make it timeless.
๐ธ 2. Zehra Collection
โThe Radiance Withinโ
Dedicated to the festive spirit of every woman โ this vibrant collection is for weddings, Eid, Diwali, Baisakhi, and Christmas alike. Rich embroidery, jewel tones, and detailed finishing โ Zehra is where faith meets fashion, and celebration wears a smile.
๐ 3. Meherbaan Collection
โWrapped in Graceโ
Inspired by humility and elegance, Meherbaan is our modest wear edit. Long flowing silhouettes, comfortable cuts, and subtle beauty โ ideal for prayer days, family evenings, or just when a woman wants to feel her divine self. Worn by all โ respected by all.
๐ฟ 4. Gulzaar Collection
โThe Garden of Colorโ
A tribute to the diversity of India. Bright florals, playful patterns, and breathable fabrics that carry the scent of spring and the joy of unity. Perfect for everyday wear โ from morning errands to evening chai with neighbors of every faith.
๐ซ Our Dream
At MyRiwayat, we don't just sell clothes.
We honor grandmothers, salute mothers, and empower daughters. We believe that tradition is not old โ itโs eternal. And when stitched with love, it fits everyone โ every shape, every faith, every story.
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